Gen up: How the four generations work

The research examined why generational diversity matters as an issue for HR practitioners. We investigated the implications of generational diversity for employee engagement strategies and what organisations can do to attract and engage the four different generations currently in the workplace. What was unique about this research was the exploration of potential sources of misunderstanding and conflict that could emerge through lack of generational awareness. Tips for creating a winning engagement strategy were identified.

Published by CIPD and Penna. Authors: Kelly Drewery, Anne Riley and Heather Staff.