An employer brand is about why an organisation is a compelling place to work. It can have a tangible appeal such as the ergonomic design of office space. It can also be intangible such as how people behave towards each other. A brand helps an employer stand out in the competition for its employees. We support you in creating, communicating and maintaining your brand proposition and helping you build a stronger culture. We may explore with you things like:
- what people want from you as an employer – we find its really useful to think about doing some market research with your employees
- tangible and intangible ‘touchpoints’ that people experience as individual employees through their career lifecycle such as their performance review, career development opportunities or support for their wellbeing
- tangible and intangible organisational factors such as core capabilities, reputation as an employer, HR practices, leadership
- your communications such as recruitment messages and your communication channels to reach your target audiences.